Thursday, March 15, 2012


A lot, actually.

Especially if first impressions have a way of they do with me.

I have this favourite skincare brand, Forest Essentials. They are made with natural ingredients, they are made in India. Open a jar or uncap a bottle and delicious smells of jasmine and rose, sandalwood and orange neroli waft out to seduce your senses. And their creams, gels, oils, pure waters and lotions are light as air and soft as flowers on your skin. And they come in this aesthetically minimalistic natural packaging. Clear bottles and jars with stark black caps, small, neat brown and green lettering, and the whole delicious elixir packed in a classily unobtrusive brown-paper colour packaging. I'm getting carried away. But they are really really good and lust-worthy.

Till they changed their packaging. Today, I stepped into a nearby Forest Essentials outlet, only to have my eyes assaulted by the brightest assortment of "Indian" colours outside a Sabyasaachi show - magenta, purple, and oodles of gold. 

It's true that the earlier packaging was so blend-into-the-background kind that although I have had my Forest Essentials stuff right arranged on my bathroom shelves, my inquisitive mom and mom-in-law never noticed them. Or disapprovingly frowned at their printed prices.

But that discretion in packaging was half the charm of Forest Essentials. Right down to the discreet and intricate Tree of Life logo in an antique gold colour. And now they look like a tacky gold-bedecked cousin of Shahnaz Hussein products.

CONFESSION: I have never been able to buy a Shahnaz Hussein product because I get completely put off by the heavily-red-henna-haired, heavy-duty-diamond-beringed, heavy-kohl-lined visage of Shahnaz herself. If this is the way one looks after using the products, then I'd rather use Biotique, which is also in the same price brackets but which are eye-pleasingly packaged in subdued green and sober white.

So, there I was - ready and eager to pick up a Forest Essentials aloe vera day gel and a Forest Essentials jasmine and patchouli night cream. But so disappointed was I with the too-bright too-new too-glossy packaging that I walked out, saving myself a couple of thousand bucks. I know that it is all the same INSIDE, but it just does not seem the same. The drool quotient has gone, for me at least.

Maybe later, when my eyes have got better adjusted to this gracious-lady-turned-circus-performer change.

Have you hated it when a favourite product suddenly underwent a change of appearance/packaging?


Onkar said...

Yes, we get so used to a particular type of display that even an improvement is a disappointment

lopa said...

I loved Margo soap's rough edged rectangular brick of soap till they changed it to a delicate lux like round edged petite version.

lopa said...
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