WORSHIP IS WORK

The dedicated devotees of the God of Enterprise sure know their business.

Usually, our housing complex has four Ganpati mandals, organised by separate Co-operative Housing Societies. This year, there was a new altar, and a new deity.

The debutante deity was organised by some residents working with Canara Bank, and the mandal was topped with a bright blue banner proudly welcoming all visitors to

• Ganesh worship


• Their new branch shortly to be opened at a conveniently close location.

When we entered to see the rotund and smiling deity, we were also introduced to the slim and smiling Manager of the upcoming branch.

When we were given the peanut-and-nakuldana (small sugar balls) prasad, we were also handed brochures detailing the bank's services.

When we put in coins in the donation box, we were politely requested to also put down our names and phone numbers, presumably for the marketing personnel to pursue us in future.

A rather neat way of dovetailing work and worship, don't you think so?

Only, instead of the usual commercialising of religion, maybe this is a case of religionising of commerce.

The only spanner in the works? A rival bank stole the idea, and put up a banner at a Ganpati mandal ten meters away, also proudly welcoming all devotees to the dual business of worship and banking.

The Divine Belly must be rumbling with glee at witnessing this industrious fight between enterprising devotees. But if we cannot bank on Divine Benevolence, then what can we bank on?